later this year in its products. James Carnes, Adidas VP for Brand Strategy, said in a statement: "We believe that through sport we have the power to change lives, and we are dedicated to creating ...

However you pronounce adidas, the company’s CIO, Andreas Hubert, wants you to know that it’s not only possible to sustainably create and deliver over one billion products each year ...

Adidas warned Tuesday that steep U.S. tariffs are raising costs across its entire U.S. product range ... Trump is 'trying' to do Trump tries to change the script on the economic promises that ...

Adidas' announcement follows a global trend toward ethical and sustainable fashion, where Nike, Puma, New Balance, and Diadora also ended the use of kangaroo leather in its products in recent years.

Adidas has been closely monitoring the situation and remains committed to adapting its strategies in response to any changes in the ... on delivering high-quality products and maintaining strong ...

Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” The new product category comes as ...

Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

Topsports receives more than 80% of its revenue from selling Nike and Adidas products in China ... a part of brand owners' direct-to-consumer strategies. We also believe Topsports provides ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product ...

The targeted game and selection will be announced in the coming weeks. In addition to the on-field strategy look, adidas will offer a retail product available for purchase as fans count down to ...

adidas Originals is launching its first collection of NFT digital wearables. The 16-piece limited edition collection marks the launch of a new adidas Originals product category the brand is ...

German sportswear maker Adidas held back on Tuesday from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around U.S. import tariffs was making it ...