Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

As we said, Apple commands such strong loyalty not because its products are objectively better. It is because the company ...

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of ...

Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.

Apple's proactive supply chain optimization and exemption from certain tariffs support a resilient outlook. Learn why AAPL ...