Google’s AI Mode hides referrer data, making clicks invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.

I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.

Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.

The trade association backing some of the biggest news publishers in the US slammed Google’s newly expanded AI Mode, which trades traditional search results for an AI chatbot-like interface. In a statement on Wednesday, the News/Media Alliance said the new feature is “depriving” publishers of both traffic and revenue.

Google's AI Mode, the experimental Google Search feature that lets users ask complex, multi-part questions via an AI interface, will roll out to everyone