Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

With the majority of B2B buyers now being millennials or Gen Z – who are avid video consumers – LinkedIn is transitioning to a B2B streaming hub showcasing creator-led original video programs, said ...

Fully leveraging the resources of LinkedIn for B2B marketing takes more than time… it takes a strategy. The B2B marketer who approaches LinkedIn as one piece of a multi-channel strategy ...

A potential ... LinkedIn. You can quickly do this by checking their profile to see their recent posts or engagements. Use ...

LinkedIn has introduced upgrades to its measurement solutions, helping B2B marketers track campaign performance more effectively. The platform has invested in Conversions API (CAPI) and Revenue ...

Two thirds of tech buyers (61%) feel that B2B advertising is too vague to be relevant to their business, according to a new LinkedIn report. But five key trends will help brands to stand out ...

The B2B sector offers the potential to drive growth across the entire economy, according to LinkedIn VP of marketing Minjae Ormes. Delivering a keynote address on the Rotonde Stage at Cannes Lions ...

Few things derail sustainable growth and customer experience in B2B like misaligned planning. When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over ...

Search Engine Land » PPC » B2B audience targeting: Meta Ads as an alternative to LinkedIn Chat with SearchBot Please note that your conversations will be recorded. What if you could get your ads ...