Nike (NYSE:NKE) will once again sell its products directly on Amazon (NASDAQ:AMZN) in the U.S., marking its first return to the platform since 2019, according to media reports. Nike is returning to Amazon as part of its broader turnaround strategy under CEO Elliott Hill,

Nike will increase prices on adult apparel and equipment by between $2 and $10. Items currently priced between $100 and $150 will see a $5 price hike, while shoes costing over $150 will go up by as much as $10.