Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Michael Jordan has never shown interest in doing television before Monday's announcement that he was joining NBC's basketball ...

The greatest NBA player of all time is taking a massive risk becoming a special contributor for NBC, not to mention threatening his Nike Jordan brand empire.

But it's obvious in what Nike releases that the Jordan brand is exponentially ... That's a huge win for such a small brand, but nowhere near the GOAT legacy impact needed once the greatest shooter ...

At 62, Michael Jordan continues to generate wealth like no other sports legend. The former Chicago Bulls star, widely regarded as the greatest basketball player of all time, didn’t just dominate on ...