Indianapolis is the 25th-largest media market in the country and Oklahoma City is No. 47 — would now face each other in the league’s marquee event. Here came Tyrese Haliburton, Pascal Siakam, Shai Gilgeous-Alexander and Jalen Williams as the four horsemen of the ratings apocalypse.

An NBA Finals featuring two cities outside the top 20 in market size will be a tough sell for ESPN and ABC. But, according to multiple team and network executives in a new story at The Athletic, the change is unlikely to significantly impact the league’s bottom line.

NBA Finals features OKC and Indiana—small-market teams built through trades, youth, and chemistry—highlighting a new era of parity in the league.