Sherwin-Williams is no stranger to iconic, best-selling paint colors. But starting last year, the brand began honoring its ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...

I love The Loneliest Color 2025 Radiant Lilac for the quiet confidence it conveys,” Bueckers said in the release. “Through my partnership with Sherwin-Williams, I want people to feel inspired ...

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...