It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons ... reflecting how collective tastes often favor popular choices over more personal, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It takes a lot to make a paint ...

Sherwin-Williams just announced their Loneliest Color for 2025—and it's so pretty, you'll want to use it in your home ASAP.

The color is fascinating for many reasons: it's Sherwin-Williams least tinted shade ... championing the potential of what was once the least popular color in order to celebrate the magic of ...

Since joining the league in April as the highly anticipated number one draft pick, Paige Bueckers has been making fashion ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...