Sherwin-Williams is spotlighting its most underrated hue, and we actually love it. The company announced "Radiant Lilac SW ...

According to Sherwin-Williams, this purple paint color is the least-tinted hue of 2024—meaning it had the fewest gallons sold ...

Rather than burying that bottom-ranking shade, Sherwin-Williams is putting it front and center. For the second year in a row, the brand is spotlighting its “Loneliest Color,” the least popular shade ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

Sherwin-Williams has chosen their 2025 "Loneliest Color," Radiant Lilac.The Loneliest Color is chosen because it is the least ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Regardless, Radiant Lilac is getting buzz at an opportune moment when purple seems to be on the rise in the interior design ...

Dallas Wings guard Paige Bueckers made her return to Minnesota on Wednesday night — the state she called home for the first ...

For her first-ever pro game in her hometown of Minneapolis, the No. 1 draft pick and the fashion icon teamed up with ...

As Creative Director of The Loneliest Color ... the director of color marketing at Sherwin-Williams. If anyone can convince us to experiment with this shade, it's Dapper Dan.

Since joining the league in April as the highly anticipated number one draft pick, Paige Bueckers has been making fashion ...