Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines (LUV) was the latest US airline to note that consumers are beginning to hold back on travel spending as tariffs and trade skirmishes perplex the airline industry. "In the first ...

Southwest has a history of resilience that is born out of a holistic approach to strategy and a deep understanding of human psychology ... that truly know their consumer and their value.

According to CBS News, Southwest Airlines is set to end its long-standing "bags fly free" policy, a move that could significantly impact customer ... policy as a major consumer advantage.