TikTok Shop sellers are buying more ads to get attention, as the e-commerce platform shifts from free views to a pay-for-play ...

As “SkinnyTok” posts advise people to suck up their hunger, some creators are using blunt humor to dissuade young people from ...

A charming video of a small dog on a skateboard has broken records on TikTok, becoming the fastest video to ever reach 1 billion views, doing so in just 29 days. The video, posted by the account ...

In the age of viral content, misinformation spreads faster than facts, and this week, TikTok influencer Haley Baylee became ...

Every weekday, like clockwork, Grayson Finks sits down at her desk in Charleston, South Carolina, and enters the digital ...

This viral TikTok hack turns a roll of toilet paper and some fabric softener into air freshener, but commenters have strong ...

UC San Diego experts break down the science behind six of social media’s most popular coping strategies and self-care trends.