Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as Gen Z seeks ...

“This generation of Gen Z, 18 to 28 – it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much sex,” Spencer Rascoff, 49, chief executive of Tinder owner Match Group, ...

Why it matters: The marketing strategy comes after reports that Gen Z and Millennials are not interested in swiping and are ...

Evercore ISI kept its In-Line rating and $32 price target for Match Group Inc. (NASDAQ:MTCH) on May 21. According to the firm ...

Experts blame the rise of dating apps as one of the reasons for Gen Z's higher infidelity. The logos of the dating apps Tinder and Bumble on a mobile phone and a desktop screen. Experts blame the ...

Gen Z is redefining dating norms, prioritising authenticity and emotional connection over traditional expectations. Safety is paramount, with tools like video chat easing anxieties about meeting ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

Bumble executives didn’t know how much its turnaround ad campaign would sting Gen Z and millennials ... quit Bumble and Tinder cold turkey because she had been receiving overly sexualised ...

Although Gen Zs use online dating tools more than any other age group, after soaring in popularity, following the arrival of Tinder in 2014, user numbers are now falling. All participants from a ...

Evercore ISI kept its In-Line rating and $32 price target for Match Group Inc. (NASDAQ:MTCH) on May 21. According to the firm's analysis, Match Group intends to reinvest $45 million of its $100 ...