Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as Gen Z seeks ...

“This generation of Gen Z, 18 to 28 – it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much ...

Tinder's new height filter for Platinum users is sparking controversy in Texas. Is it a convenient tool or does it promote ...

Evercore ISI kept its In-Line rating and $32 price target for Match Group Inc. (NASDAQ:MTCH) on May 21. According to the firm ...

Why it matters: The marketing strategy comes after reports that Gen Z and Millennials are not interested in swiping and are ...

Here, Seed’s Louise Millar looks at how the likes of Diesel, Ebay, Tinder ... they help form Gen Z’s habits. Testing periods help long-term ROI and allow for a reactive strategy that turns ...

Tinder rolled out a new profile feature in late 2022 that allows users to indicate relationship goals, and internal data found that 31% of Generation Z Tinder users say they’re looking for a ...

Gen Z is redefining dating norms, prioritising authenticity and emotional connection over traditional expectations. Safety is paramount, with tools like video chat easing anxieties about meeting ...

Although Gen Zs use online dating tools more than any other age group, after soaring in popularity, following the arrival of Tinder in 2014, user numbers are now falling. All participants from a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

Evercore ISI kept its In-Line rating and $32 price target for Match Group Inc. (NASDAQ:MTCH) on May 21. According to the firm's analysis, Match Group intends to reinvest $45 million of its $100 ...