Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as Gen Z seeks ...

“This generation of Gen Z, 18 to 28 – it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much ...

According to a Generation ... in Q1 of 2024. Tinder payers also declined 9% over the past year. [Photo: Tinder] In light of this trend, Tinder seems to be attempting a rebrand that prioritizes ...

The platform, long seen as part of "hookup culture," is undergoing a rebrand in a bid to appeal to Gen Z. Spencer Rascoff, the CEO of Match Group, the app's parent company, hopes to make Tinder ...

It also says that Tinder has recognised this and says it will be 'shaping an in-app experience that resonates better with today's younger users', having found Gen Z users were seeking 'a lower ...

Although Gen Zs use online dating tools more than any other age group, after soaring in popularity, following the arrival of Tinder in 2014, user numbers are now falling. All participants from a ...