YouTube TV has announced an upcoming price increase ... The streaming service has seen increased popularity, particularly due to the growing demand for live sports programming and the ongoing ...

A YouTube TV spokesperson noted, "To keep up with the rising cost of content and the investments we make in the quality of our service, we are increasing our Base Plan price from £57.65/month ...

New research shows that while YouTube continues ... rapidly gaining popularity, particularly in the United States and Brazil, where they have overtaken traditional pay-TV services.

Rising costs and YouTube TV's price ... making it a popular choice among cord-cutters—consumers who have opted to abandon traditional cable and satellite TV for internet-based streaming services.