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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her American Eagle ...
Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...
Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...
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