The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.

I ’m a shopping writer who tests activewear for a living, and I’ve tried every major workout brand—think Lululemon, Athleta, ...

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

This week, plenty of companies and brands have dropped new Valentine's Day collections and edits to get us in the spirit of ...

Alo’s delight high-neck bra is one of the brand’s best activewear tops. Its ribbed seamless fabric sits effortlessly on the ...

Alo Yoga, the luxury activewear brand, has opened a new store in Covent Garden’s Seven Dials. Situated in an anchor unit at ...

Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s ...