Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Apple is considering using AI models from OpenAI or Anthropic to deliver the more capable version of Siri it debuted at WWDC 2024, Bloomberg reports. The company has promised it could deliver a new version of its voice assistant that understands personal context and takes action inside of apps since last year,

The iPhone maker has talked with both companies about using their large language models for Siri, according to sources.