Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

While Siri can already call on ChatGPT for difficult questions, Apple now seems to be exploring a much deeper integration with technology from third-party AI providers.

Apple is considering using AI models from OpenAI or Anthropic to deliver the more capable version of Siri it debuted at WWDC 2024, Bloomberg reports. The company has promised it could deliver a new version of its voice assistant that understands personal context and takes action inside of apps since last year,