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I watched Beyoncé and Sydney Sweeney’s jeans ads – only one got Gen Z right
Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ad, which opens with Sweeney discussing her “great genes” before revealing it’s actually about “jeans,” ignited immediate backlash. Critics accused it of evoking eugenics rhetoric and idealising white beauty standards.
Creative Bloq on MSN1d
Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling
When Beyoncé released her Levi’s campaign last year, complete with a reimagined ‘80s laundrette, a new track titled Levii’s ...
As the political lightning rod of Sydney Sweeney and American Eagle's jeans collaboration continues to conduct controversy ...
Music icon Beyoncé has teamed up with Levi's for The Denim Cowboy, the final chapter of the brand's "REIIMAGINE" campaign.
Alongside Sydney Sweeney, the film stars Paul Walter Hauser, Halsey, Simon Rex, Eric Dane and more in a crime thriller that ...
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