The nationwide boycott of Target stores, launched on February 1, 2025, has garnered significant attention in response to the corporation’s decision to cut its Diversity, Equity, and Inclusion (DEI) policies.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

Civil rights activists gathered outside Target's headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.