The interest comes as F1 starring Brad Pitt becomes the company’s first big box office success since moving into the business of making original content for its Apple TV+ streaming service.

Apple Inc. (NASDAQ:AAPL) is reportedly considering a bid to secure the U.S. broadcasting rights for Formula 1, aiming to rival Disney-ESPN when the current contract comes up for renewal next year, according to the Financial Times.

An Essex racing driver has featured in the new F1 movie alongside Hollywood actor Brad Pitt.F1: The Movie hit cinema screens across the world on 25 June and centres on a fictional Formula 1 team, APXGP.

Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature Daytona and New Smyrna.

F1 has been partnered with ESPN in the U.S. for the past seven years, signing its most recent deal in 2022, valued at about $90 million per year. The most recent deal expanded the accessibility of F1, with more races airing on the ABC broadcast network, as well as streaming on ESPN+.