Starbucks, Brian Niccol

Starbucks' early earnings show that new CEO Brian Niccol has his work cut out
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad turnaround agenda next week.
Brewing Change: Starbucks' New Path Under CEO Brian Niccol
Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of baristas and customers. Understaffing, pay, and customer issues weigh heavily,
Starbucks CEO Brian Niccol is erasing one of his predecessor's more curious moves
The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those
Starbucks pulls annual forecasts amid turnaround under new CEO
Starbucks Corp said on Tuesday it was suspending its annual forecasts as new CEO Brian Niccol looks to turn around the coffee giant struggling to stem easing customer demand. Shares of the company were down about 6% in after-hours trading as coffee chain also expects to report a decline in quarterly sales and profit.
Starbucks suspends forecasts, shares tumble as chain warns turnaround ‘will take time’
Starbucks said Tuesday it was suspending its annual forecasts as new CEO Brian Niccol looks to turn around the coffee giant struggling to stem easing customer demand. Shares of the company were down about 6% in after-hours trading as the coffee chain also expects to report a decline in quarterly sales and profit.
Starbucks baristas and customers have one message to new CEO: change!
Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee ...
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Starbucks CEO says strategy must ‘fundamentally change’ after 7% Q4 sales decline
Brian Niccol emphasized improvements in product quality, employee experience, and service as Starbucks reports disappointing ...
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Amid ongoing sales slide, Starbucks faces a ‘moment of truth’
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks shares drop as preliminary Q4 results show declining sales in US, China
Starbucks posted preliminary Q4 results that shocked the Street on Tuesday afternoon. The company reported quarterly revenue ...
Starbucks shares slide after coffee chain says sales fell again, suspends outlook
The company’s same-store sales slid for its third consecutive quarter, fueled by a 10% tumble in traffic to its North ...
Starbucks Suspends 2025 Guidance After Another Sales Slump (1)
Starbucks Corp. pulled guidance for 2025 after sales plunged for a third consecutive quarter, calling attention to the scope of the problems facing new Chief Executive Officer Brian Niccol.
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, ...
Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to ...
Starbucks just pre-released its sales figures, and they show its new CEO has an uphill struggle ahead
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...