Halfway through a climactic race in “F1 The Movie,” something goes horribly wrong for our heroes. And yet, through a fluke of Formula 1’s complex and inscrutable rules, the underdog Apex Grand Prix team comes out on top. (Don’t worry, this isn’t a spoiler. It’s a recurring theme throughout the two-and-a-half-hour-long film.)

This week, Apple quietly took advantage of that trust. To promote its upcoming movie release, F1: The Movie, the company sent iPhone users a push notification through the Wallet app offering $10 off two or more tickets when purchased with Apple Pay on Fandango.