News

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...
It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.
It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.
GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...
The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.Described as a “AI-driven ...
GroupM has become WPP Media, billed in a long anticipated change as an AI-driven media company. WPP Media manages more than ...
WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to simplify ...
WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...
PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, ...
Among the broad assortment of information outlets covering the red carpet at Disney’s recent upfront showcase was a decidedly ...
India's antitrust body found that global ad agencies breached laws by coordinating on commissions they charge advertisers, ...