Hailey Bieber soaked up the sun in her husband Justin Bieber's clothing line, SKYLRK, and custom Pucci as she celebrated Rhode's new lemon lip peptide in Majorca.

In case you hadn’t heard, Bieber is living the good life in Spain, enjoying a vacation for herself and her beauty brand, Rhode. To celebrate Rhode’s summer takeover of Mallorca, Spain’s Grain Folies beach club timed to the launch of the brand’s new Lemontini Peptide Lip Tint, the model and entrepreneur is going all in on lemon (not butter) yellow.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Haliey Welch, better known as “Hawk Tuah Girl”, has come a long way. The viral star turned podcast host continues to succeed in her unlikely career that no one saw coming. The social media star is now being flooded with praise after her latest accomplishment.

Amazon Prime Day is in full swing, and the beauty deals are too good to miss. Case in point: Avène's Cicalfate+ Restorative Protective Cream, a barrier-repairing moisturizer beloved by none other than Hailey Bieber. Right now, it's nearly 30 percent off, down to a record-low $28 (originally $40).

While she’s endorsing the existing Pucci and pedal pusher trends, she’s also reminding us that she’s no follower, throwing her weight behind lemon yellow. If anyone can make it the color of the moment, it’s Hailey Bieber.

Hailey Van Lith Just Made a Move the WNBA Can’t Ignore originally appeared on Athlon Sports.