Justin Bieber began his Swag song “Go Baby” with a shout-out to his wife, Hailey Bieber, her famous Rhode phone lip case, and the constant online chatter surrounding their marriage. “That’s my baby, she’s iconic, iPhone case, lip gloss on it,” he sings. “And, oh my days, she keeps ’em talkin ’, it’s comedy, just block it, oh, my baby.”

Hailey Bieber soaked up the sun in her husband Justin Bieber's clothing line, SKYLRK, and custom Pucci as she celebrated Rhode's new lemon lip peptide in Majorca.

Haliey Welch, better known as “Hawk Tuah Girl”, has come a long way. The viral star turned podcast host continues to succeed in her unlikely career that no one saw coming. The social media star is now being flooded with praise after her latest accomplishment.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Amazon Prime Day is in full swing, and the beauty deals are too good to miss. Case in point: Avène's Cicalfate+ Restorative Protective Cream, a barrier-repairing moisturizer beloved by none other than Hailey Bieber. Right now, it's nearly 30 percent off, down to a record-low $28 (originally $40).