A24 and Joya Studio will use the scent of blueberry pie during Oct. 30 screenings through "Smell-O-Vision" technology.

A24 has announced that they will be hosting special Smell-o-Vision screenings of the Mormon missionary horror movie Heretic . The announcement reads: "Get tickets for truly *scent-sational* advance screening of Heretic on October 30th,

A24's 'Heretic' will host advance screenings at Alamo Drafthouse in which the movie theater will smell like blueberry pie during one pivotal scene.

Advance screenings of Heretic at Alamo Drafthouse theatres will be a multi-sensory experience, filling the room with the smell of blueberry

A24 is partnering with Alamo Drafthouse to create an immersive moviegoing experience for advancing screenings of Heretic. Heretic releases in United States theaters in November 2024. Directed by Scott Beck and Bryan Woods,

To smell along to Heretic with Paxton and Barnes, head to Alamo Drafthouse theaters on Oct. 30 for the film's one-night-only scented screenings. The screenings are the result of a partnership between A24 and Joya Studio, which is also behind A24's scented Genre Candles.

Upcoming screenings of A24’s Heretic, starring Hugh Grant, will have special multi-sensory screenings with a blueberry twist. Variety reports that A24 has teamed with Joya Studio to make the Heretic multi-sensory screenings possible.

The studio just announced that they would be screening upcoming Hugh Grant thriller Heretic with the technology. As you can see in the film’s trailer, the scent of blueberry pie is a major hinge point for the plot;