One of the longest-running retail chains in North America, Hudson's Bay Company, received some devastating news late last ...

The Hudson Bay Company - Canada's oldest corporation - will sell its brand to another iconic national retailer, Canadian Tire ...

Hudson’s Bay Co. ULC has entered into an agreement to sell its intellectual property, which includes the HBC stripes and ...

On Thursday, Canadian Tire announced that it was purchasing Hudson’s Bay’s intellectual property for $30 million, including its name, logo and iconic multicoloured stripes. The move effectively ends ...

With Canadian Tire poised to become the new home for Hudson's Bay and its brands, retail experts say the company will have to ...

Hudson’s Bay’s name and stripes will live on, thanks to Canadian Tire. Canadian Tire announced Thursday that it would buy the company’s intellectual property for $30 million, including its iconic ...

The Hudson's Bay Company (HBC) says a multi-million-dollar deal with Canadian Tire Corp. Ltd will give its iconic brands a ...

The deal marks a significant moment for Canada’s oldest retailer, as it cedes ownership of the iconic designs that are deeply ...

Canadian Tire announced it will pay $30 million to take over Hudson's Bays intellectual property, including its famous four stripes motif, various company names, logos, and the retailer's coat-of-arms ...

A strategic revival of a Canadian legacyWhen Canadian Tire CEO Greg Hicks called the decline of Hudson’s Bay “disheartening ...

Canadian Tire is buying the Hudson's Bay Company – including the iconic stripes, coat of arms, logos and more – in a ...

The sale includes the overarching Hudson's Bay brand, its iconic, multicoloured stripes motif, its coat of arms and other brand trademarks.