For reference, the iPhone 16 and Plus made a splash last year when they debuted pink, teal and ultramarine color options, alongside the standard white and black. The iPhone 16 Pro and Pro Max introduced a new color, desert titanium -- a restrained shade of peach -- alongside the classic natural titanium, white titanium and black titanium options.

While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.

A new iPhone 17 Pro dummy unit hands-on from Majin Bu on X gives us another glimpse at Apple's upcoming flagship handset, and it's built like a tank.