Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Esi Eggleston Bracey, the chief growth and marketing officer at Unilever, unpacks Dove's partnership with Crumbl. "That's ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...

Valencia marketing firm Hennessey Digital, specializing in services for law firms, has been acquired by Herringbone Digital, ...

Mark Abraham, the global personalization leader at BCG, said "consent and security are paramount" in the age of GenAI.

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

Allan Freeman, a marketing executive who pioneered market research techniques to release films including "Star Wars" and ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...