What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels?

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Barbie and Hot Wheels maker Mattel Inc. (MAT) announced a strategic partnership with OpenAI to integrate artificial ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

We've seen these Hot Wheels Fast & Furious cars before, but not with this packaging. Is that a good enough reason for you to ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...