What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels?

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

We've seen these Hot Wheels Fast & Furious cars before, but not with this packaging. Is that a good enough reason for you to ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

Barbie and Hot Wheels maker Mattel Inc. (MAT) announced a strategic partnership with OpenAI to integrate artificial ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...