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But according to Monica Harrington, Valve's chief marketing strategist in its early years and then wife of studio co-founder Mike Harrington, we only barely avoided a world where Half-Life left ...
The GDC 2025 highlight for me was a talk by Monica Harrington, Valve co-founder and the company's first chief marketing officer, about her long and storied career in tech. And like many of Valve's ...
TL;DR: Valve's "Game of the Year" edition was a marketing strategy invented to boost Half-Life sales, according to former executive Monica Harrington. Initially struggling despite critical acclaim ...
But years before that, with the 1998 launch of the original Half-Life, Valve cofounder and then-CMO Monica Harrington said she was inspired to take DRM more seriously by her nephew's reaction to ...
Monica Harrington, Valve's first chief marketing officer, said at the Game Developers Conference that publisher Sierra had the option for two more games, and after the first Half-Life became a ...
Burned: Valve's founding chief marketing officer, Monica Harrington, recently shared her account of how the company became the leading provider of digital PC games. Harrington pushed for stricter ...
That's apparently what happened, according to former Valve chief marketing officer Monica Harrington. PC Gamer reports that Harrington told the unlikely Valve DRM origin story featuring her 19 ...
This comes from new information illuminated by Monica Harrington, former chief marketing officer at Valve, who wrote about her experiences working at the company towards the end of the millennium.