Peacock is raising its prices later this month by $3 per month, the third price hike in three years for the NBCUniversal streamer.

A subscription to Peacock is about to cost more. NBCUniversal announced on Thursday that it’s raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus plan will go from $13.99 per month to $16.99 per month, as reported earlier by Variety.

Viewers who ditched pricey cable bundles in favor of cheaper streaming services have found their total monthly subscriptions are adding up.