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Sydney Sweeney faces backlash over American Eagle campaign

USA TODAY · 21h

Sydney Sweeney, an American Eagle ad campaign and why it sparked backlash

The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney has great jeans."

Glamour on MSN · 17h

Why Is the Sydney Sweeney ‘Great Jeans’ American Eagle Ad Causing a Social Media Firestorm?

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” In addition to the images, which were styled by Sweeney's regular stylist Molly Dickson, the campaign feature an ad in which Sweeney defines the scientific word “genes” while pulling on her American Eagle jeans.

What did Sydney Sweeney do in American Eagle jeans ad? What is eugenics?

Why has American Eagle's denim campaign ad 'Sydney Sweeney Has Great Jeans' sparked controversy? Here what to know and what eugenics means.

21h

Sydney Sweeney’s racy ad sparks outrage but fans defend anti-'woke' style

Sydney Sweeney's recent collaboration with American Eagle for their fall clothing campaign, titled "Sydney Sweeney Has Great ...

20hon MSN

Sydney Sweeney’s American Eagle ad slammed as ‘Nazi propaganda’ by crazed woke mob over jeans/genes pun

Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney ...

16h

Sydney Sweeney’s jeans advert criticised for ‘sexualising’ domestic abuse awareness

Sydney Sweeney has been criticised over a “sexualised” jeans advert raising awareness about domestic violence.

6d

Sydney Sweeney Gives Up Her 'Sweats Girl' Title to Model Her Fave Denim in Sexy New Campaign (Exclusive)

Sydney Sweeney just landed her debut American Eagle denim campaign after a long love affair with the brand's jeans. Here she ...

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