It marks the fourth consecutive month of declining annual sales for Tesla in Europe and comes as the automaker faces trouble on two big fronts: backlash from consumers over CEO Elon Musk’s politics and intensifying competition from Chinese electric vehicle (EV) makers.

Tesla sold 7,261 vehicles in the European Union, European Free Trade Association, and U.K., a 49% year-over-year decline.

Tesla's sales in Europe fell 49% in April from a year earlier, even though battery-electric car sales rose 27.8%, as the U.S. EV maker's upgrade of its Model Y shows little sign of reviving the brand's fortunes in the region.

Tesla's European sales crashed 49% as Chinese competitors surge ahead. Why Elon's controversial image hurts sales.

Tesla, Inc. is seeing a sales decline in China and Europe as its valuation looks set to reach new highs. Click here to find out why TSLA stock is a Sell.

Comprehensive new data for all 31 countries across the continent shows EV volumes rose 28% while Tesla's sales collapsed 49% last month.