Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand.

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

VoC tools make excellent CX possible. Good customer experience remains a priority, meaning companies should look to optimizing voice of the customer solutions. Top tools include top technology.

That said, to be truly effective, B2B personalization and ABM programs need customer feedback—also referred to as voice-of-the-customer data—to create a human-centered customer experience (CX).

CrowdStrike (NASDAQ: CRWD) today announced its recognition as a Customers’ Choice in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ for Endpoint Protection Platforms report1. CrowdStrike has ...

Icertis Named a Customer’s Choice Vendor in 2025 Gartner Peer Insights™ Voice of the Customer for Contract Life Cycle Management Report 93% of Customers Recommend Icertis Contract Intelligence ...

To meet changing needs and grow, business needs to really hear the voice of the customer, says Shikesh Lalbahadur, Head of Digital at Quality Connect (QConnect), a contact centre and customer ...

only vendor named a Customers’ Choice in every iteration of the Voice of the Customer for EPP report since its inception in 2019, being recognized five times “As the pioneer of AI-native ...

CrowdStrike (NASDAQ: CRWD) today announced its recognition as a Customers’ Choice in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ for Endpoint Protection Platforms report 1.