Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

For example, Coca-Cola has been a partner of the Olympics since 1928, including sponsoring the Atlanta Summer Olympics in 1996. The exhibit features the torch Olympians carried down Peachtree Street.