Especially if you are a small startup that sells one thing, just stick that thing in your logo. It’s what the people want. The final deadline for Fast Company’s Brands That Matter Awards is ...

A good logo helps consumers recognize brands instantly and distinguishes ... Procter & Gamble and General Mills are among the oldest companies on the Fortune 500, but they do not have logos ...

But plenty of brands get it wrong ... hope you have the budget to compete with the 43% of Fortune 500 companies with blue logos. Being understood is no longer enough. In this unprecedented ...

Papa’s got a brand new look. Papa John’s Pizza released a new logo and renderings of planned ... Papa Johns but has sold more than $500 million in company stock in recent years, according ...

Below, 16 Forbes Communications Council members share their top tips for choosing a company name and logo that accurately reflects a brand, resonates with its audience, stands out from the crowd ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its ...

The rationale from the company was that the new logo represented ... for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that ...

Walmart is refreshing its logo ... refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles ...

The new design system is inspired by the brands' flavors and ingredients, including a made-over "Happy Star" logo and other design ... after CKE announced plans for a $500 million brand transformation ...

At midday Sunday, the company’s webpage on branding still declared: “Our logo is our most recognizable ... said Twitter fell out of the top 500 this year.