keep dead bodies and bugs away from your logo, even if that is your business. The other twist researchers found is that for larger companies, many of these rules are irrelevant. If a brand is ...

But plenty of brands get it wrong ... hope you have the budget to compete with the 43% of Fortune 500 companies with blue logos. Being understood is no longer enough. In this unprecedented ...

A good logo helps consumers recognize brands instantly and distinguishes ... Procter & Gamble and General Mills are among the oldest companies on the Fortune 500, but they do not have logos ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Papa’s got a brand new look. Papa John’s Pizza released a new logo and renderings of planned ... Papa Johns but has sold more than $500 million in company stock in recent years, according ...

The rationale from the company was that the new logo represented ... for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that ...

While achieving that level of iconic status is difficult for a small business, a creative and visually appealing logo can attract people to your advertising messages. If your company brand ...

Walmart is refreshing its logo ... refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

The iconic cursive G in the General Mills logo was only introduced 50 years ago. [More from 24/7 Wall St.: America's Nine Most Damaged Brands] Based on a review of Fortune 500 companies ...