Nope, not lingerie. It isn't a subscription to a less savory magazine than POWDER, either. This is an advertisement for a device that, wait for it, dries ski boots (the product, not shown here, is ...

Advertising revenues had been declining in all magazines through the 1960s and in October 1970, AD shunned advertising completely and became a ‘little magazine’, financed solely by subscriptions. New ...

Scottish TV adverts in the 70s, 80s, and 90s were something else - but Glasgow TV ads really took the biscuit We're going ...