sports Mavericks 97.1 The Freak, radio station led by D-FW legend Mike Rhyner, reportedly changing formats The radio station is still expected to air the Dallas Mavericks playoff game Friday night.

Business End of 97.1 ‘The Freak’ signals struggles for radio as format grasps for future Texas radio legend Mike Rhyner’s time on 97.1 “The Freak” lasted 18 months.

The station will focus on “local, personality-driven, lifestyle talk-radio,” bringing DFW sports-talk legend Mike Rhyner out of retirement.

After 16 months, The Freak will again become The Eagle and play rock music instead of hosting wide-ranging talk.

The changeover brings the number of sports talk radio stations in the DFW marketplace to three with 1310 The Ticket, 105.3 The Fan, and now 97.1 The Freak.

97.1 The Freak - Sports Illustrated All Hogs News, Analysis and MoreGafford Receives Formal Introduction to Mavs Fans Former Razorback adjusting well to Dallas stars Luka Doncic, Kyrie Irving ...

Two reports indicate the demise of The Freak and its free-flow talk format, and one of its most legendary voices confirmed he had been fired Friday.

Mike Rhyner retired in early 2020 after a storied 40-year career in Dallas radio during which he played a huge role in launching The Ticket and creating a radio format that has been copied around ...

Mike Rhyner, inventor of the most successful sports radio station in America, is shockingly returning to the DFW airwaves as a competitor to The Fan and The Ticket on a new 97.1 The Freak.

iHeartMedia Dallas has abandoned its "free-flowing" hot talk experiment, 97.1 The Freak (KEGL), after eighteen months.