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Despite reports that "The Office" star Craig Robinson is quitting comedy, he's teasing a new AT&T marketing campaign.
AT&T isn't revealing how much it is spending, but it's buying air time on 6 broadcast networks and 38 cable channels. It's also buying ads in newspapers, on web sites and on social networking sites.
But the Office alum’s surprise announcement wasn’t a retirement. It was a calculated move in a new AT&T marketing campaign.
AT&T has file a lawsuit against Verizon claiming that the 'There's a Map for That' marketing campaign is misleading. The lawsuit brings attention to the ads and will backfire on AT&T.
When Mo Katibeh took on the role of CMO at AT&T Business last August, he set out to shift the company' mindset from product to solution. And now he is launching a new campaign to reposition the ...
AT&T brought on mobile ad firm Kargo to modernize "It Can Wait" in 2018. By making mobile-first a guiding principle and letting data drive creative, Kargo's take on the campaign reached more than 18.2 ...
The campaign—part of AT&T’s ongoing “Next Level Network” brand platform—would see Wilson and friends launch the (mostly) fake product with tech support from AT&T Business.
AT&T and T-Mobile are arguing again, this time over senior ... as the latter has made it clear it is unhappy over its competitor's recent marketing campaign alleging that AT&T and Verizon don ...
AT&T claims that T-Mobile is falsely advertising what discounts the carrier ... At issue is a marketing campaign T-Mobile launched on Aug. 30 to tout its senior plans relative to those of ...
AT&T has partnered with Fullscreen, the social influencer network, to create Hello Lab, which will be a year-long project that allows 10 influencers to create content including videos, podcasts, ...
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