Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

“In the spring season we are looking to take the North American logo business to practically nothing,” Jeffries said on the call. Higher pricing at Abercrombie stores have kept customers ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Abercrombie & Fitch was listed (as was rapper ... we have been able to achieve this improvement despite adverse likes in our logo business as we work to strategically reduce that element of ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere.