Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

Abercrombie tried to scrub its image of the Jefferies era. Soon after he left, brand said it would stop “sexualized marketing.” It overhauled its marketing, stripped the old moose logo from ...

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets. Instead of trying to dress ...

Much of that momentum is being fuelled by Gen Z’s appetite for ’90s nostalgia. In its most recent quarter, Abercrombie pulled in $1.1bn in sales for the three months to May 3. It was the best start to ...

More than just a logo, the monogram acts as an invitation and a compass ... as a distinctive offering while benefiting from the global recognition of the Abercrombie & Kent brand. A&K’s New Travel ...