I resolved never to wear Abercrombie & Fitch Fierce again. For those of us who spent the early 2000s in American high schools and malls, Fierce was inescapable. From the moment Abercrombie debuted ...

Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall’s corridors. Mannequins sporting that season ...

Abercrombie & Fitch still smells faintly of "Fierce" cologne as you round the corner in the mall and approach the storefront. The logo is still inscribed in the same serif typeface, boldly ...

The popular tailored trouser helped send the shares of Abercrombie & Fitch ... It still sells its famous “Fierce” cologne, but no longer pumps it through the air ducts. On August 28th the ...

Abercrombie & Fitch has shed its perfume-filled mall stores ... stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly lit stores.

This is not your teenage self’s Abercrombie & Fitch store. The 4,000-square-foot store is brightly lit. Fierce cologne, which launched in 2002, remains popular and has a display wall.

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand ... It smelled really strongly of cologne. And it wasn't surprising to have shirtless male employees ...

Horowitz put an end to the overbearing cologne sprayed inside of Abercrombie & Fitch stores. The lights were turned back on so people could see what they were buying. More inclusive marketing and ...

It’s been a long time since shopping at Abercrombie & Fitch meant what it used to (dragging my parents into a dimly lit store where they complained about the suffocating scent of cologne and not ...