Casual clothing retailer Abercrombie & Fitch has assembled a diverse group of real-life models and celebrities for its new advertising campaign to launch its revived Fierce cologne — reportedly ...

Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall’s corridors. Mannequins sporting that season ...

Mary Hanbury May 29 2019 07:09 IST Retail 2 min read Abercrombie & Fitch, YouTube Sales of Abercrombie's Fierce cologne are soaring after a rebrand. The bottles bear the image of a shirtless model.

Abercrombie Employees Have To Spritz Clothes With Cologne Every Hour By Ashley Lutz May 17, 2013, 1:33 PM PT Flickr ...

Talented, wildly attractive young people. The unmistakable scent of Abercrombie & Fitch’s “Fierce” cologne. Skateboarding bulldogs. All could be found at Abercrombie & Fitch’s Stars on the ...

NEW YORK — The turnaround at Abercrombie & Fitch is taking another dramatic twist as the company known for its racy marketing and shirtless male models said it’s ditching all that.

One exception to the shirts-on policy: Guys in posters and ads for Abercrombie’s Fierce cologne will remain bare-chested. Maybe they’re afraid of spilling it on their shirts.

One of the many reported changes Jefferies is trying to change is reducing the mists of cologne sprayed in its stores by 25%. It’s go-to Fierce and Socal cologne brands will now be less ...