I resolved never to wear Abercrombie & Fitch Fierce again. For those of us who spent the early 2000s in American high schools and malls, Fierce was inescapable. From the moment Abercrombie debuted ...

Abercrombie & Fitch still smells faintly of "Fierce" cologne as you round the corner in the mall and approach the storefront. The logo is still inscribed in the same serif typeface, boldly ...

Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall’s corridors. Mannequins sporting that season ...

The popular tailored trouser helped send the shares of Abercrombie & Fitch ... It still sells its famous “Fierce” cologne, but no longer pumps it through the air ducts. On August 28th the ...

This is not your teenage self’s Abercrombie & Fitch store. The 4,000-square-foot store is brightly lit. Fierce cologne, which launched in 2002, remains popular and has a display wall.