Abercrombie & Fitch has shed its perfume-filled mall stores ... stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly lit stores.

Abercrombie & Fitch shares plunged 17% Wednesday after ... of selling trendy teen clothing in dim stores that smelled of cologne. “Abercrombie’s meteoric rise in the past two years had to ...

Horowitz put an end to the overbearing cologne sprayed inside of Abercrombie & Fitch stores. The lights were turned back on so people could see what they were buying. More inclusive marketing and ...

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand ... It smelled really strongly of cologne. And it wasn't surprising to have shirtless male employees ...

Wait, Abercrombie & Fitch? The dark store at the mall that reeked of cologne and had salespeople who were hot and white and wearing practically nothing? What year is it? Back home in New York ...

Abercrombie & Fitch still smells faintly of "Fierce" cologne as you round the corner in the mall and approach the storefront. The logo is still inscribed in the same serif typeface, boldly ...

Abercrombie & Fitch, which was founded in 1892 as an outdoor retailer, became popular in the 1990s and early 2000s for its upscale teen fashion, the scent of cologne pumping through its stores ...